One beneficial way to help create your headline is to look around at what other successful LinkedIn profiles are using and gain a sense of how you, too, can stand out. Above all, make it relevant to your target audience. ![]() Be specific and include your industry or specialty. Instead of inserting your current job title, provide information as to how you can bring value to customers. Your headline will show directly beneath your profile photo, so you want it to help distinguish who you are to your viewers. ![]() Use the “Public” setting, so it is visible to all. To optimize it, make sure it is a high-resolution photo, shows your face, and has no distractions in the background. What image do you want to project to your target audience? While you want this photo of you to be professional, it also needs to show a bit about your personality. These need to be professional and compelling at the same time. The first three parts that visitors will see are the profile photo, headline, and summary section. You want everyone who visits it to be persuaded to learn more or to do business with you or your brand. Instead of throwing up a profile and moving on, then, consider this profile as the first marketing tool on the platform. ![]() Your branding is the way you distinguish yourself, making you more memorable to your target audience. Develop A Strong LinkedIn Profileīegin your LinkedIn marketing journey by developing a strong profile as part of your business branding. Download this post by entering your email below Do not worry, we do not spam.
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